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1/1/2010

Where does the money Red Bull Makes Go?

The rival coke with little advertising

Isaias

The “Red Bull Story” is a topic of study at numerous universities and of frequent discussion among academics. Various institutions regularly attempt to determine the monetary value of Red Bull. While that’s all very nice, Red Bull itself does not get involved in such speculation. What counts is what the consumer envisions about Red Bull when he holds a can in his hands. And this, thanks to strong marketing efforts, sets Red Bull distinctly apart from all its competitors. “Often copied, never equaled” sums up the competitive situation. Does anyone truly know where it is made or who profits internationally? Drink Up, LMFAO ;)

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